MTV

Fashionably Loud

Director

Jonathan Notaro

Agency

MTV Networks

Date

Fall 2000

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Fashionably Loud 0:53
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A project that involves fashion shoots, runway models and rock stars? Count us in! It took us about five minutes to come up with the concept of shooting motor stills and then replacing all clothes with animated patterns. Then we realized it will take us four weeks to do the rotoscoping. We did it anyway and finished up the whole thing with a three-day trip to New York to shoot Moby, Gwen Stefani et al for the show open. Fun times.

+Credits

Design & Production
Brand New School, Los Angeles

Creative Directors
Jonathan Notaro, Jens Gehlhaar

Designers/Animators
Jens Gehlhaar, Jonathan Notaro, Sean Dougherty, Brumby Boylston

Photographers
Pat Notaro, Jonathan Notaro

Producer
Angela de Oliveira

Client
MTV Networks, New York

Music
Stephen Dewey, Machine Head, Santa Monica