Recently Published
Our work for Fuel TV was Featured in the May 2011 issue of HOW Magazine.
Books and DVDs
Matt Hanson: “Reinventing Music Video: Next-Generation Directors”.
Rotovision, London, 2006.
Charlotte Rivers: “Type Specific:
Designing Custom Fonts for Function and Identity”.
Rotovision, London, 2005.
California Design 05: Fox Fuel “Pinto”, “Experiment”, “Fantasy”
MTV “Clarissatration”, “Sunday Stew”, and “Polyphonic Spree”.
California Design Biennial, Pasadena, 2005.
LA Creators DVD Vol.1.
Nowonmedia, Tokyo, 2003.
Gary Lau: “Lowfat: A Visual Journey To Motion Graphics”.
Book and DVD, Gingko Press, Hong Kong, 2003.
Michel Bouvet: “East Coast West Coast: Graphistes Aux Etats-Unis”.
Textuel, Paris, 2002.
Robert Klanten et al: “72dpi-anime”.
Book and DVD, Die Gestalten Verlag, Berlin, 2001.
Roger Walton, gen.ed.: “Designers’ Stationery”.
Harper Collins Publishers, 2001.
Printed Periodicals
Terry Lee Stone: “Risky Business: Case Study 1, Fuel TV”
HOW Magazine, May 2011
John L. Walters, Deborah Littlejohn, Véronique Vienne: “Art and Art Direction. Four Profiles: Kuchar Swara, Jens Gehlhaar, Thomas Lenthal, Daniel Eatock.”
Eye Magazine, London, Autumn 2009.
Sean Adams: “Brand New School Prefers to Make You Smile.”
Step Inside Design, New York, January/February 2008.
Antje Dohmann: “Brennpunkt L.A.”
Page Magazin, Hamburg, September 2007.
Danny Edwards: “Brand New School.”
Shots Magazine, London, June 2007.
Neil Bennett: “Poetry in Motion.”
Digital Arts, January 2007.
James Gaddy: “Technicolor Dreamcoats.”
Print Magazine, New York, October 2006.
Antje Dohmann: “Ihr Kinderlein kommet.”
Page Magazine, Hamburg, Germany, May 2006.
Commissioned lenticular illustration.
Visionaire 48 Magic, New York, Spring 2006.
Louise Sandhaus: “Los Angeles in Motion.”
SEGD Design, Washington DC, No.11, 2006.
Greg Goldin: “Church of the Open Mind.”
Interior Design, New York, February 2006.
The VW Passat Feature Films.
Stash DVD Mag. 16, Vancouver, January 2006.
GD USA 40 people to watch: Jens Gehlhaar.
Graphic Design USA, Chicago, January 2006.
Hugh Hart: “Design Review: Style That’s All Over the California Map.”
Los Angeles Times, November 30, 2005.
Mark Pytlik: “Pop Goes The World:
Brand New School Delivers Olympic Effort for IMF.”
’Boards, Toronto, September 2005.
“Nu Skool Firms Think Out of the Box”
IdN, Hong Kong, November 2005.
Laurence Zuckerman: “Close Your Eyes and It’s Almost Like Radio.”
The New York Times, July 24, 2005.
“The It List/The beautifiers:
Mastering the Art of Animation, Effects and Design.”
’Boards, Toronto, July 2005.
Fox Fuel Signature ID “Andy Jenkins”.
Stash DVD Mag. 08, Vancouver, June 2005.
The Pork Council spots.
Stash DVD Mag. 07, Vancouver, April 2005.
Holly Willis: “City in Motion: L.A.’s Hyperactive Graphics Scene.”
L.A. Weekly, Los Angeles, February 25, 2005.
Cover Illustration, “Agency of the Year” issue.
’Boards, Toronto, December 2004/January 2005.
Mark Pytlik and Marcus Robinson: “Broadcast Design.”
’Boards, Toronto, December 2004/January 2005.
Melanie Shortman: Digital Artists Roundtable.
Creativity, Chicago, December 2004.
Ken Coupland: “They Want Their MTV.”
Step Inside Design, New York, November/December 2004.
Fox Fuel “Chris Pastras”, “X-Terminator” and “Experiment”.
Stash DVD Mag. 04, Vancouver, December 2004.
Luca Ionescu: Interview with Brand New School.
Refill 03, Sydney, Australia, 2004.
The Polyphonic Spree “Light & Day”.
Stash DVD Mag. 01, Vancouver, July 2004.
Jenny Wohlfarth: “Inside the #@$%&! Coolest Motion Design Firm.”
How, New York, June 2004.
“A School for Motion Graphics Players.”
DesignNet, Seoul, South Korea, August 2004.
Ten commissioned pages for Issue 51: Big Technology.
Big Magazine, Madrid/New York, Spring 2004.
Cover Illustration & DVD packaging for Resource issue.
RES Magazine, New York, November/December 2003.
Stephen Robinson: “School’s in session:
Brand New School Has a Brand New Bag.”
Z!nk Magazine, New York, November 2003.
Ann-Christine Diaz: “Idea Candy.”
Creativity, Chicago, October 2003.
Stephen Price: “Best Kept Secrets in Animation + FX.”
’Boards, Toronto, Canada, September 2003.
Jonathan Durbin: “United They Brand.”
Paper magazine, New York, May 2003.
Digital & Online
Computer Arts July 2011
In Depth: Brand New School
NotorietyInc.com June 21, 2011
The Art &Technique of the American Commercial (video)
PSFK.com June 15, 2011
The Art & Technique Of The American Commercial [Video]
TheInspirationRoom.com June 13, 2011
The Art & Technique of the American Commercial
Adrants.com June 7, 2011
Hit MoMA for Your Fix of 20 Years in Advertising
SHOOTonline.com June 7, 2011
Brand New School Opens Twentieth Anniversary AICP Show, Debuts Historical Interactive Installation at New York’s Museum of Modern Art
shots.net June 6, 2011
AICP 2011: Opening Titles
made2play.com May 31, 2011
TOP #5 – Filmes publicitários de Maio
universal positive May 31, 2011
Brand New School parties on
Dexigner.com May 25, 2011
Brand New School’s Jonathan Notaro Delivers Colorful New Spots for Mitchum Campaign via Mother New York
unmask.tv May 10, 2011
LVCVA: How to Vegas
unmask.tv May 5, 2011
CMC Markets: Trading
MetropolisMag.com Apr. 28, 2011
Interactive Fun
The New York Times Apr. 18, 2011
Accounts and People of Note in the Ad Industry
SmartPlanet.com Apr. 13, 2011
New Kaiser center showcases health care innovation
Search and Find Apr. 11, 2011
New York in Motion
JoeyTomatoes.com Mar. 30, 2011
Brand New School East Adds Dennis Go as Design Director
PSFK Mar. 24, 2011
Interview With Jonathan Notaro, Founder of Brand New School
Videography Feb. 24, 2011
BNS Mixes Fact and Fantasy for Honda
The LA Egotist Feb. 18, 2011
Brand New School Makes Even Ogilvy Look Cool
Design Is Blank Feb. 9, 2011
Interview: Brand New School
Computer Love Jan. 19, 2011
FUEL TV On-Air Brand Rethink
shots Dec. 8, 2010
Brand New Interactive Media School
Adland.tv Dec. 1, 2010
Brand New School launches new development practice, realigns management structure
NewWebPick Issue 30 Nov., 2010
Elite Interview: Brand New School, featuring Eric Adolfsen, Mike Calvert and Forest Young
Motionographer.com Nov. 22, 2010
Brand New School London: BBC Electric Proms
universal positive Nov. 18, 2010
Electric Proms 2010
CGnews.com Oct. 26, 2010
Brand New School Work Their Design Magic For The BBC Radio 2 Electric Proms Trailer.
shots Oct. 25, 2010
Contenders: BBC: Electric Proms
Campaign Magazine Oct. 22, 2010
Ad of the Day: BBC ‘electric proms’ by Fallon
Coloribus.com Oct. 22, 2010
BBC: Electric Proms
Creative Review Oct. 22, 2010
Nice work for Nokia, Penguin, Adidas, Benylin and more…
SHOOTonline.com Oct. 22, 2010
BBC Radio 2 Electric Proms Stop-Motion Trailer for Fallon Represents First Project for Brand New School London
Stash Magazine Oct. 5, 2010
Stash 73
New York Times Sep. 13, 2010
A Focus on Families (and Furniture)
idN Onair Aug. 10, 2010
Brand New School
Motionographer.com Aug. 10, 2010
BNS: Cartoon Network Rebrand
SHOOTonline.com Aug. 10, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
NOTCOT.ORG Aug. 6, 2010
by LE0
CG Daily news Aug. 6, 2010
Brand New School Aces Strategic Design for Cartoon Network Brand Expansion
Brand New Aug. 5, 2010
Cartoon Network Enters the Grid
Stash Magazine Aug. 5, 2010
BNS for Cartoon Network
Creativity-Online.com June 29, 2010
People News from Brand New School and More
SourceEcreative.com June 25, 2010
Brand New School Finds Brand New Home in UK
Motionographer.com June 23, 2010
Brand New School Opens London Studio
The New York Times June 23, 2010
Accounts and People of Note in the Ad Industry
Stash Magazine June 23, 2010
BNS opens London Studio
SHOOTonline.com June 22, 2010
Brand New School Expands Into Europe With High-Profile London Studio
shots June 22, 2010
Brand New Office
SHOOTonline.com June 8, 2010
Brand New School Crafts Sponsor Reel Sequence, Rebrands The Next Awards and Designs Exhibition for 2010 AICP Show
CGnews.com Mar. 15, 2010
Brand New School Take Subway To Foreign Lands
Communication Arts Feb. 11, 2010
Exhibit: Jack Daniel’s “Label Story” TV commercial
SHOOTonline.com Feb. 3, 2010
Brand New School Supports California Institute of the Arts Graphic Design Students with the Pat Notaro, Sr. Endowed Scholarship Fund
NOTCOT.ORG Jan. 15, 2010
New spot from Jack Daniel’s Label History, by Allucci
AWNtv.com Dec. 31, 2009
Jack Daniel’s “Old No. 7”
CGnews.com Dec. 21, 2009
Jack Daniel’s “Label Story” Calls For Brand New School
BoardsMag.com Dec. 7, 2009
Jack Daniels “Old No. 7”
Creativity E-mail Dec. 7, 2009
AdCritic Latest: Jack Daniel’s: Old No. 7
shots.net Dec. 7, 2009
Contender: Jack Daniel’s Old No. 7
Motionographer.com Dec. 4, 2009
Old No. 7
SHOOTonline.com Dec. 4, 2009
Jack Daniel’s “Label Story” Campaign from Arnold Boston Draws on Brand New School’s Impressive Cross-Media Talents
StashMedia.tv Dec. 2, 2009
Brand New School for Jack Daniels
SHOOTonline.com Nov. 18, 2009
Barbara Kruger’s “Silent Writings” Fine Art Installation Appears in Louis Vuitton Cultural Center with Key Support from Brand New School Director Ludovic Schorno
StashMedia.tv Nov. 17, 2009
BNS and Barbara Kruger in Paris
BoardsMag.com Nov. 12, 2009
Brand New School brings words to life for Barbara Kruger installation
StashMedia.tv Mar. 23, 2009
New Space For BNS NY
SHOOTonline.com Jan. 31, 2008
Visual Effects & Animation: SHOOT’s Top Ten Chart
Creativity-Online.com Sep. 21, 2006
Powerade: Sportsblender